Media is fragmenting, technology is exploding and advertising options are becoming limitless. In this culture of choice, engagement is the most valuable currency. Today’s consumers have more choice and more control than ever before, making consumer attention a limited resource. Advertisers must stand out in an environment filled with imperfect, flawed and underperforming ad units, while Publishers must find new ways to monetize their sites, maximize their revenues and in some cases, find a way to survive.
We believe that the current ad network model is broken. In most cases, big box ad networks are institutionally incapable of giving their clients the best possible ideas and solutions. They are almost entirely focused on output rather than on what is the best solution for the advertiser. We invented a new solution to an old problem – The KRAM Network.
KRAM brings together publishers, advertisers and consumers through contextually relevant, fully dimensional brand experience solutions called KRAM Ad Units. The new formats combine the power of video and the engagement of motion, providing the most efficient ad units on the market.
Founded in 2007 by a group of ad industry veterans, KRAM is headquartered in Orange County, California with sales representatives throughout the United States. KRAM is a full service communications agency built on expertise in creative development, media management and digital solutions.
The media landscape is changing. Reinvent or get lost. Pun intended.
